By Emmerson Ashton Mahoney.
The concept was to base it around iconic elements of the 80’s Hip-hop era and the Ting Tings themselves. I created a type treatment that uses all ‘bits and pieces’ to spell out ‘Ting Tings’ of specific iconic elements of the 80’s era: 1) Stereo / BoomBox 2) Musical Tapes 3) The big clock/ watch necklaces.
Secondly the depiction of the Cap and sunglasses was to communicate the Ting tings through some of thier iconice elements: Jules’s affiliation with sunglasses and Katie’s affiliation with Caps.
Lastly I created a branding aspect which also depicts the name of the band to be used through a variety of mediums but whilst upholding the bands persona.
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